Lessons From COVID: How FI?s Can Rethink Company Culture in Our New Normal

• Mar 11, 2023
• By VANESSA BRANGWYN

The COVID-19 pandemic has impacted every American, especially essential workers like branch tellers who offer needed support to consumers who are navigating new financial hardships. As CUs begin to determine what business looks like in our ?new normal,? they need to identify how to best support tellers and other branch staff. Despite�spikes in mobile banking during the pandemic, 40 percent of Americans are planning to return to their local bank once it is safe to do so, making tellers a critical part of the banking experience. So, how can credit union leaders best support their employees, especially tellers, as we transition into the new normal? By making investments in company culture. Even�before the COVID-19 pandemic, 45 percent of business leaders were not committed to their company...

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