Creating Genuine Relationships with Customers

• Mar 11, 2023
• By Griffin McGahey

As many community financial institution executives know, communication is a crucial aspect of building long-standing relationships with customers and driving meaningful branch interactions. Regional FIs need to use each channel and communication touchpoint, both in and out of the branch, effectively to convey important messages or educate their customers about new products and services. These communications can even offer tailored services to specific groups of customers related to their financial wellness, age or preferences. In order to build better relationships through customer communications, community financial institutions should attempt to strike the right balance between overcommunication and radio silence. Many times, consumers today are overwhelmed with information and dislik...

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