Why Branches are on the Front Lines of Providing a Best-in-Class Experience

• Mar 11, 2023
• By BBN News Desk

  �Credit unions and banks can form the economic backbone of an entire city, state or region ? and yet, in our digital age, this vast network is largely invisible to consumers. Local branches are often the only human touchpoint in an entire financial institution. That means they?re responsible for earning consumers? trust. Although hundreds of employees do a great deal of work behind the scenes every day, the decision a consumer makes to establish a long-term relationship with a financial institution depends largely on his or her in-person experience at a local branch.   This means that a credit unio...

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