3 Ways That Bank and Credit Union Branches Can Build Trust With Their Customers Using Marketing Automation

• Mar 11, 2023
• By Katie Jameson

  As the digital age continues apace, the need for bank and credit union branches to develop strong connections with their customers is more important than ever. One of the most effective ways that they can achieve this is through nurturing trust. All consumer decisions, especially when it comes to personal finance, contain an emotional component which revolves around a crucial question that must be asked of businesses: ?Can I trust you??   In an industry where the relationship between financial institutions and the general public has been damaged (in part by the 2008 global economic crash), financial brands and their branches are striving to restore public trust in their ability to manage personal and business finances. This is no easy feat, particularly in the digital...

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