Marketing: Awards or Rewards?

• Mar 11, 2023
• By Tony rizzo

Now more than ever, credit unions will look to the marketing department as a profit driver. OK, I said it.� Yes, Credit Union?s are concerned about profit.� With declining fee income, plus an aging population whose majority has moved beyond its prime borrowing years, credit unions ? and their marketing teams, will have to get smarter regarding growth. This means relying on data analytics to create personal, relevant and specific offers whose outcome can be tracked. It?s time to move your marketing team from the backroom to the boardroom, and in this article we?ll show you what to look for and how to manage expectations of performance. Gone are the days of the mass-market and broad extravagant campaigns that do little to add monetary value and that fail to link the credit union?s brand p...

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