Dealing with the Todays Banking Customers or How to Get Some Sleep

By Roy W. Urrico Not too long ago financial institutions dictated when to perform financial transactions through their 9-3 branch hours. Of course, the branch environment has changed dramatically in the past decade and will continue to change in the years ahead. With the adoption of the Internet, mobile technologies, e-payments and social media, accountholders are shifting quickly from the brick and mortar world to the digital world. Credit unions, as usual, eagerly accepted the challenge of multichannel delivery by diligently developing robust channels. The fear is that as branches have become less important to numerous consumers who are more frequently choosing these alternate channels to do their regular transactions there is now a major disconnect with members. In addition, with...

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