Social Justice ? Is Engaging Right for Your Brand

• Mar 11, 2023
• By John Deveney, President & CEO, Deveney Communications

Few topics in our daily communication raise more interest, opinions, and emotion as the words ?social justice.? And they should. Banks are made up of, designed for, and work with PEOPLE. People who turn to you to make their lives better, easier, and to help them with what is important to them. This article is not going to debate the perceived pros and cons of the social justice movement. Nor will it look at the issue through a political lens. We are going to offer you some real-world examples of how social justice has become important for banks and other businesses that work with a wide cross-section of the community. Years...

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