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Branch Business eMagazine



Strategy to help members increase their credit score and financial wellbeing pays off There is a huge emphasis on building credit as a core component…


The 5 Best Outbound Call Lists Right Now

I started making outbound sales calls to members when I joined our credit union’s outbound call center, in March of 2006. This was a brand-new…


MarketMatch selected by Education Credit Union for website redesign

June 25, 2021—Waynesville, Ohio— MarketMatch, Inc., a full-service, digital-forward marketing agency specializing in community financial institutions, announces it has been retained by Texas-based EducationCredit Union…


How to Increase Long-term Margins Post Pandemic

The pandemic caused widespread hardship for consumers and heavily impacted how credit unions (CUs) needed to operate. Members increased their savings withdrawals and requested deferrals…


The Art of the Single Source of Truth

Banking is both an art and science. There are technical components to banking – but for me, it’s how these parts come together to create…


Mortgage Hedging in 2021— Payups and Politics

So far in 2021 the mortgage environment has felt like a reversal of 2020’s anomalous events. Furthermore, as if hedging mortgage risk wasn’t complicated enough,…


The Four Core Values of Selling

For the last six years, I have worked with some amazing people and credit unions to help them improve their sales and service cultures. One…


Having Your Videoconference Hacked is a Real Threat

Remote working during the pandemic caused most of us to adapt into online meeting masters. We regularly host team meetings, contact our customers, and conduct…


Vijay Reddy Joins CSI as Chief Technology Officer

PADUCAH, Ky., June 8, 2021 – Computer Services, Inc. (CSI) (OTCQX: CSVI), a provider of end-to-end fintech and regtech solutions, has named Vijayaraghava (Vijay) Reddy as the company’s Chief Technology…

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