Evolving a Brand that Enables Trust between Credit Unions and Members

Zig Ziglar, a well-known author, salesman and motivational speaker, once said, “If people like you, they will listen to you, but if they trust you, they’ll do business with you.”

Zig’s sentiment is evident in TransUnion’s recent rebrand of their products, which intends to help businesses – including credit unions – understand how TransUnion can help them transact confidently and earn consumer trust.

Years in the making

TransUnion’s rebrand began several years ago in the mid-2010s when we first introduced “Information for Good” to the marketplace. This simple but powerful three-word phrase allowed us to arti...

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