Your Credit Union Is Missing More Opportunity Than It Captures Here?s How To Fix It

What is the most important conversation a credit union has with its members? This is a question I sometimes pose to credit union sales leaders and senior salespeople who attend our training workshops. It garners a lot of discussion and prompts answers that range from, ?every conversation is important? to, ?the conversation you never have.? That last one is quite clever and not too far from the truth. As I let the discussion continue some will accuse me of asking a trick question, that there is no right answer. It?s not a trick questio...

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