4 Components to Move Your Sales Culture Forward

• Mar 11, 2023
• By Nick Brown

There is a growing need in the financial services industry for a robust sales culture. That isn?t to say that there needs to be a hard sales approach, or even a ?sales first? mentality towards member service. However, credit unions do need to transform their front lines away from the tired and harmful ?Order Taker? approach to member service to a ?Value Creator? sales and service focus that delivers consistent sales results. Selling in the Credit Union Way There is no doubt, selling means different things to different people. Our past experiences with sales roles and with salespeople will largely affect what...

---