The Four Core Values of Selling

• Mar 11, 2023
• By NIck Brown

For the last six years, I have worked with some amazing people and credit unions to help them improve their sales and service cultures. One of the greatest challenges we face in this process are the misconceptions and limiting believes credit union employees have about selling. The credit union industry has historically fostered a strong ?Service First? culture. This culture is fulfilling, keeps employees busy, and, in some situations, keeps things growing well enough that senior leaders and board members remain happy. However, this is changing. Credit unions see that member growth is slowing, disruptive innovations are grabbing the attention and business of their members, and the younger generations are choosing other options besides their parents? credit union. The ?Service First?...

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