SEATTLE, WA., April 21, 2021, Strum, a financial services strategic marketing and brand consultancy, announced the signing of $1 billion SESLOC Federal Credit Union in San Luis Obispo, CA, as the latest client on their cloud-based data analytics solution Strum Platform.™
Strum Platform™ is a next generation Business Intelligence analytics platform that enables financial leaders to build richer consumer insights leveraging enhanced and accurate data, AI and marketing automation to personalize journeys that enhance profitable relationship opportunities and measure ROI.
SESLOC’s COO, Kelli Fite said, “we chose Strum Platform™ from other analytics systems, because it could enhance and speed our digital experience initiatives, while driving business growth results. Critically important too, we could deploy it in months, not years.” She continued, “our managers are hungry for daily insights into our members’ relationship journeys and simple, visualized KPI dashboards that improve our adaptability. We need BI insights that tell stories to help us collaborate around making smarter, faster decisions to improve our performance and growth.”
“We’re excited to leverage Strum’s deep financial marketing analytics expertise and strategic insights that went into the design of the platform,” added Kara Clark, Marketing Manager. “We needed greater ability to advance our digital marketing automation, while measuring marketing performance, member targeting, ROI and conversions across our channels. Strum Platform’s advanced analytics and integrations are unique in the market today.”
Strum Platform CEO Mark Weber added, “many of our C-Suite clients are swimming in data, but starved for analyst-level intelligence to improve insights into their member’s needs and pain points they can act on.” “Improving people’s lives with more personalized solutions requires enhanced segmentation, intelligent data and AI models to deliver simple, relevant solutions across multiple channels. We built our BI platform to help leaders drive more nimble strategy decisions and actionable results to improve performance, profitability and personalization.”
About Strum Platform™
Strum Platform is a next-generation Customer Data Platform designed to help financial industry leaders optimize relationship growth and performance with actionable analytics. It leverages business intelligence, AI and marketing automation to personalize user experiences, deepen profitable relationships and track marketing ROI across channels.