As Part of Ardent’s Ongoing Efforts to Provide Innovative Solutions for its Members, the Credit Union Also Offers Auto-Buying and Recreational Vehicle-Buying Concierge Services          

PHILADELPHIA (March 25, 2021) –  Today, Ardent Credit Union (ACU) announced the launch of its First Home Concierge, a service designed to make purchasing a home less overwhelming for new buyers. This service provides first-time buyers with one-on-one guidance from the credit union’s mortgage experts, so they can feel confident and make smart decisions during their homebuying experience.

“It’s not unusual for first-time buyers to feel like their financial institution and real estate agent are speaking a different language,” said Rob Werner, President & CEO of Ardent Credit Union. “As a new buyer you can get the sense that everyone around you has done this a thousand times and is running on autopilot. This innovative service is way for us to help new buyers take a deep breathe, know there is someone in their corner and understand what is happening.”

The First Home Concierge service is free for members. In addition to being a source of impartial information, the service offers first-time homebuyers options that make borrowing easier and more affordable. New buyers can put as little as 3 percent down and shop for up to 6 months without their pre-approved rate increasing, as well as other discounts on closing costs and real estate commissions.

“We’re confident that we can give new buyers the unbiased guidance they need to reduce stress and uncertainty when buying their first home in today’s active housing market,” said Damien Manno of Ardent’s First Home Concierge Team. “We look out for our members and always want what is in their best interest.”

In addition to First Home Concierge, Ardent also offers concierge services for auto and recreation vehicle purchases. The Auto Buying Concierge service provides members with expert insights to take the stress out of car buying, while helping them negotiate to get the best deal. The recently launched RV Buying Concierge service provides one-on-one expertise on finding the perfect recreational vehicle at the right price.

These concierge services are among the innovative solutions Ardent is continually introducing to improve the lives of its members. It all started in 2017, when the credit union’s Lending Team identified that members needed help when it came to car buying. It can be challenging to research, find and negotiate a great deal on a car when you don’t do it often and may not know a lot about the industry. One of Ardent’s managers used to run car dealerships and knew how to negotiate a good deal. He got the Auto Buying Concierge service rolling and the credit union has since hired other car professionals with the same expertise to work one-on-one with members.

Following tremendous success with the Auto Buying Concierge service, the team got to thinking about other major purchases where assistance for members could be provided. Homebuying, especially for first-timers, seemed like the next logical offering and the First Home Concierge service was created. Everyone can remember feeling overwhelmed when buying their first house, and the current market is dialing up that stress even more.

“We always do what’s in the member’s best interest,” said Werner. “It’s not often that people feel like someone has their back, but it’s what these services offer to our members. We’re by their side explaining the complicated buying process and translating the confusing terminology, which allows us to build loyal, life-long relationships with our members. As a result, Ardent is able to retain loans that normally would be lost in the dealership or real estate office.”

For more information about Ardent Credit Union, or to speak with a representative from Ardent Credit Union, contact Devan West at (215) 627-4747 or via e-mail at

About Ardent Credit Union

Ardent Credit Union is a member-owned financial cooperative. Originally founded in 1977 by the employees of the SmithKline Corporation, Ardent has more than $700 million in member assets. Headquartered in Philadelphia, Ardent serves Philadelphia, Montgomery, Delaware, Bucks and Chester Counties. For more information, visit or call 800.806.9465. 

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