Credit union planning to add two more branches in the region by 2021

JACKSONVILLE, Fla. – First Florida Credit Union is moving forward with plans to open three new branches in Northeast Florida. This regional expansion officially begins with this month’s grand opening of the credit union’s 17th statewide branch located at 3280 Tamaya Boulevard – just east of Beach Boulevard’s intersection with Kernan Boulevard.

First Florida Credit Union has also purchased property near Atlantic Boulevard and Girvin Road as well as in St. Johns County’s Durbin Creek area. Those branches are scheduled to open during 2021.

The expansion plans are designed to help the credit union better serve existing members in these specific neighborhoods while growing and gaining awareness in the Jacksonville market, said Brent Lister, president and CEO of First Florida Credit Union.

“First Florida Credit Union is thrilled to be opening our seventh branch in Northeast Florida, with numbers eight and nine on the near horizon,” Lister said. “These new locations will offer close-to-home convenience for our Jacksonville members as well as valuable new banking opportunities for others.”

A hybrid grand opening event for the new Tamaya branch will kick off on Wednesday, October 28, and run through Saturday, October 31. The celebration will offer in-person and virtual options, allowing attendees to stop by the new branch during operating hours, make advance personal appointments at, or pre-register for virtual tours at All options offer access to special grand opening offers and register-to-win promotions.

All inbranch activities will strictly follow CDC guidelines to protect against the COVID-19 virus – a commitment that has enabled First Florida Credit Union to safely stay connected to its members and the community throughout the pandemic.

First Florida Credit Union, headquartered in Jacksonville, operates 17 branches throughout the state of Florida.
The organization’s guiding mission is to support its members’ financial aspirations by providing affordable financial products and services with outstanding member service. For more information, visit

Want to keep reading? This content is for subscribers only.

Log In Register